Design Research
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Branding
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Content
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UI/UX Design and Development
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Collateral Design
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Illustration
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Art Direction
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Thota
opportunity
Ancestral groves producing naturally ripened, carbide-free mangoes in Northwestern Andhra Pradesh wished to go autonomous by eliminating middlemen and bringing to every home the best varieties of Indian mangoes. A revolutionary model that aspires to uplift local farmers.
Design Research
Branding
Content
UI/UX Design and Development
Collateral Design
Illustration
Art Direction
Thota
brand story
Originating in South India, the word Thota means farm. Alluding to the authentic, down-to-earth countryside life, Thota mangoes, brought straight to your home from idyllic ancestral groves of northwestern Andhra Pradesh, embody this modest spirit. Thota offers some of India’s best mango varieties, lovingly grown, thoughtfully plucked, and carefully transported directly from the farmer’s own bounty. Thota is a farmers-to-friends platform that antiquates middle-men such as supermarkets, vendors and the like, and uplifts farmers by rewarding them for their glorious toil.
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Thota
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Web

Thota